We live in a new era where information and knowledge advancing at a rapid pace and companies cannot miss the boat. So, eleven experts from major Spanish companies shared yesterday in the auditorium of La Magdalena their innovative ideas with 200 small and medium entrepreneurs who advised Cantabria’s how to lead their companies through difficult [...]
Clearly the current economic situation is very problematic and conditions, in many ways, the survival of SMEs in Spain. Problems of access to credit, low domestic demand or arrears are undeniable factors that exacerbate the difficult situation of many companies. But not everything is the fault of these external factors; there are other unusual circumstances [...]
Bangalore. Kraft Foods said it would split into two companies, one to operate the global confectionery business and one that prepared foods sold in North America, while improved its annual earnings forecast after quarterly results better than expected. The maker of Cadbury chocolate bars and cookies Oreo said it expects to spin off its North American business of food for the end of 2012 and said that the shares of that company also traded on markets. That business, with annual revenues of around U.S. $ 16,000 million, will include drinks, [...]
David Rosenberg, director of innovation Lei U.S., the world’s leading independent global marketing, says that for new companies, selling advertising agencies can be fraught with difficulty. As new companies arising from new development cycles, investors start clamoring for a gap in the market. What follows is a series of meetings with brand marketers and advertising [...]